One method, many trades

The problem is the same in every sector.

A capable business, a website that undersells it, and no system catching the enquiries it does generate. The pages below show what that looks like in a few specific industries — but Standard28 works with any small business that wins work through enquiries, quotes or bookings.

Trades & construction

Carpenters, joiners, builders, electricians, plumbers and landscapers who win work on craft but lose it on quote follow-up.

Trades websites & systems →

Clinics & practices

Dental, physiotherapy, aesthetics, veterinary and private health practices where trust decides the first booking.

Clinic websites & systems →

Everyone else

Salons, cleaners, installers, caterers, consultants, coaches, studios and local service businesses of every kind.

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What stays the same

Three moves, regardless of sector.

01

Position

Replace a generic list of services with a specific promise that a real customer recognises as their problem.

02

Proof

Move reviews, accreditations, qualifications and finished work next to the moment someone decides to get in touch.

03

Action & follow-up

Make the next step obvious on a phone, then make sure nobody who takes it is ever forgotten.

Not on the list? It still applies.

Send your website. Darren will reply with the clearest issue and whether a focused refresh is a sensible fit.

Request a website review