NO>EXCUSES
Software
Discipline OS
An accountability-led product designed for users who need structure, execution rhythm, and a more serious operating system for consistency.
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Products
Products being shaped under the Standard28 roof.
Standard28 is set up as a home for focused software and digital ventures. Some products are already public, some are early-stage, and some are still being defined.
Rarewax
Creative venture
Collectible music concept
A culturally-led product exploring artist discovery, ownership, rarity, and collectible physical-digital experiences.
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PROTOCOL
Wellness venture
Functional wellness system
An operator-led wellness line built around single-serve sachets, recovery support, focus products, and the broader idea of a body operating system.
Open PROTOCOL →Want to build a product with Standard28?
We work with founders and teams who want their software to feel like it belongs to a world, not a template.